New features include straightforward navigation, a company blog, and easily downloadable white papers and case studies — ensuring access to timely industry information for partners and potential clients.
“We have been dedicated to simplifying the complexities of insurance since 1973,” said Executive Vice President Trace Ledbetter. “Our focus has always been about superior service and advanced technology. Our new website will help to show how we provide both and will tell a stronger story of our market prominence, all in a simple to navigate setting. I know our partners and prospects will find our new website exceptionally insightful.”
Visitors to the site will find useful information about State National’s Lender Services and Program Services divisions, including portfolio protection services and turnkey insurance fronting services. There are specialized sections for credit unions, banks, and finance companies, and a careers section highlighting positions available both at State National Companies and at parent company Markel. State National worked with ad agency Kelly & Associates in Memphis, TN, to design the new site.
“Our new website functionality and design is incredible,” said Maria McLendon, State National’s Vice President of Marketing. “Transcending beyond who we are and what we do, it takes a deep dive into helpful and relevant topics for our clients and prospects. Whether it’s our white paper about using artificial intelligence to streamline financial services or a video case study showing how a lender saved money or better served their borrowers, there’s really something for everyone. It also provides a reflection of our company culture and values and showcases the industry-wide value we provide as a thought leader.”
In addition to design, Kelly & Associates equipped www.statenational.com with behind-the-scenes SEO to help partners and potential clients discover State National’s applicable thought-leadership expertise from search engine websites.
The new site is the 5th iteration of statenational.com since its initial creation in November of 1998.